Why do I keep doing this to myself?

Yesterday, I applied to Macy's to be a stock processing and placement associate when I found out that they were hiring for that position. I don't know why I keep applying there since this is my 4th (yes, 4th) interview with them in the last year just to be turned down the first 3 times. Maybe I'm just doing this to feel better about myself since I've always gotten at least a first interview with them since I haven't had an interview with anyone since around mid-May with Wells Fargo and T-Mobile. I just hope that things will go better this time around since I'm not interviewing for sales associate so I can actually get the job. However, the reality is that I will most likely be rejected. Must I keep doing this to myself?